Patricia Courtois and Dave Bulger, partners at marketing communications firm Eric Mower and Associates (EMA), are featured speakers at the Integrated Marketing Summit (IMS) in Minneapolis on May 25. Courtois and Bulger will present a case study on an integrated consumer marketing campaign developed by EMA for client Remington.
Last holiday season, Remington wanted to increase awareness of and engagement with its Men’s Grooming Products among 18- to 34-year-old men. Employing TV, print, online advertising, social media and public relations, the marketing campaign was built on consumer insights and designed to increase brand awareness and engagement with young men via an interactive online game and the chance to win a trip to Vegas.
The Integrated Marketing Summit provides marketing and sales professionals with a forum for sharing the best practices, technologies and expertise. Through a one-day format, IMS delivers more than 30 expert speakers, up to 15 sessions and two keynote presentations across a broad spectrum of topics. Experts from agencies, service providers, and companies on the leading edge of integrated marketing share their insights and lessons learned through interactive presentations, panel discussions and case studies