Building on the award-winning PAPERbecause campaign, Eric Mower + Associates has designed a series of new print ads for Domtar Corporation that show how paper still plays a vital role in today’s business world.
PAPERBecause, winner of several awards last year – including Best of Show from the Business Marketing Association (BMA) of New York City ACE Awards and Best of Category in the BMA’s B2 Awards – shows how using paper responsibly makes sense in our homes and professional lives, and how it’s also an environmentally sound choice. The print ads will join a series of videos and banner ads appearing on a variety of websites.
The new series of ads will run throughout the year in major print, graphic design and trade publications, including Fast Company, National Geographic, Newsweek and The New York Times.
“The PAPERbecause print campaign gives Domtar a platform to show how paper – a sustainable, renewable and recyclable product – fits so nicely into our lives,” said Lewis Fix, vice president of Sustainable Business and Brand Management at Domtar. “Domtar is a leader in sustainable paper production, and we promote the responsible use of paper. PAPERbecause reminds people of why paper is so vital today.”