Two campaigns created by marketing communications firm Eric Mower and Associates (EMA) were recognized among the best by TED Magazine. EMA Group B2B clients Pass & Seymour/Legrand (P&S) and Fluke Corporation accepted 2009 TED Magazine “Best of the Best” marketing awards at the recent National Association of Electrical Distributors’ (NAED) AdVenture Sales & Marketing Conference in Chicago.
The annual “Best of the Best” awards honor marketing excellence and recognize creative electrical marketing campaigns. This year, more than 300 entries were voted on by a panel of marketing and industry experts.
Pass & Seymour/Legrand’s 2008 National Electrical Code® (NEC®) Adoption Support Mailing was a winner in the Direct Promotion category. The NEC included a requirement for Tamper-Resistant Receptacles to be installed in new homes. The P&S mailing, which was sent to 4,000 electrical inspectors to make them aware of the new Code requirement, included a product sample, product launch CD, support request letter, and materials from the National Electrical Manufacturers Association. With the advocacy assistance of electrical professionals, including the inspectors, nearly 25 states adopted the requirement intact as of Jan. 1, 2009.
Fluke Corporation’s Hidden Power Problems microsite was a winner in the Website category. The microsite featured a solutions configurator and lead capture translator program. It captured 4,000 contacts segmented by attitudinal profile, enabling Fluke to follow up with nurturing activities.
“This exemplifies EMA Group B2B’s drive to make business-to-business, person-to-person. Both campaigns use human insight as the creative backbone, and rational and emotional appeals to engage the audiences and motivate response. In Fluke’s case, audiences were segmented by attitude—rather than dry, lifeless facts—yielding over-the-top results,” said John Favalo, managing partner, Group B2B, EMA.
EMA Group B2B specializes in making business-to-business marketing person-to-person. EMA Group B2B has extensive experience in building and construction, graphic arts and imaging, healthcare, and mobility/supply chain management. Clients include Nucor Corporation, FedEx, Motorola, LENOX – a division of Newell/Rubbermaid, Pass & Seymour/Legrand, GE Energy, Georgia-Pacific, Charlotte Pipe and Foundry, and others. EMA is ranked as one of the top two midsize business-to-business agencies in the United States by BtoB magazine.