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EMA Celebrates International Friendship Day

Eric Mower + Associates will celebrate International Friendship Day July 30th by highlighting the agency’s Brand as Friend® philosophy in a series of social media post featuring videos of the nine drivers that fuel the heart of every great brand friendship (story, style, connecting, honesty, advising, loyalty, caring, listening, and surprise).

When the nine drivers are used to create affection, relevance and trust, meaningful bonds and friendships are formed. Consumers are more likely to attach meaning to brands that relate to them in personal ways and will often choose them over others.

Learn more about Brand as Friend here.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.