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EMA Celebrates International Friendship Day

Eric Mower + Associates will celebrate International Friendship Day July 30th by highlighting the agency’s Brand as Friend® philosophy in a series of social media post featuring videos of the nine drivers that fuel the heart of every great brand friendship (story, style, connecting, honesty, advising, loyalty, caring, listening, and surprise).

When the nine drivers are used to create affection, relevance and trust, meaningful bonds and friendships are formed. Consumers are more likely to attach meaning to brands that relate to them in personal ways and will often choose them over others.

Learn more about Brand as Friend here.

About Mower

Mower is a digitally-integrated independent marketing, advertising and public relations agency. With 175 professionals in New York, Boston, Atlanta, Charlotte, Cincinnati, Buffalo, Rochester, Albany, and Syracuse, Mower delivers strategic insights, digital solutions, smart creative, and award-winning results to clients. Part of two global agency networks — thenetworkone and IPREX — as well as the 4A’s, Mower has estimated 2017 capitalized billings exceeding $192 million.