EMA Celebrates International Friendship Day
07.28.2017
Eric Mower + Associates will celebrate International Friendship Day July 30th by highlighting the agency’s Brand as Friend® philosophy in a series of social media post featuring videos of the nine drivers that fuel the heart of every great brand friendship (story, style, connecting, honesty, advising, loyalty, caring, listening, and surprise).
When the nine drivers are used to create affection, relevance and trust, meaningful bonds and friendships are formed. Consumers are more likely to attach meaning to brands that relate to them in personal ways and will often choose them over others.
