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EMA Adds Carolina Place to New Client List

As Carolina Place opens several stores and launches an ambitious schedule of family-friendly events, the mall has selected Eric Mower + Associates as its public relations partner.

EMA’s team of former reporters will help Carolina Place with PR and social media, as well as planning and promotions. The agency will also draw on its experience working with some of the nation’s top retailers and use insight from the EMA New Moms team, experts who study moms and their shopping behaviors and who recently spoke at the annual Marketing to Moms Conference in Chicago.

“Carolina Place is building momentum with new stores and a number of events for families,” said EMA Senior Partner Rick Lyke. “We are looking forward to helping to build traffic and excitement for this important retail center.”

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.