A video created by Eric Mower and Associates (EMA) for client Legrand/Pass & Seymour (P&S) is a finalist for a PR News Digital PR Award.
The EMA/P&S video, “The Jobsite,” is one of eight finalists up for the award. Industry trade publication PR News will announce winners on Oct. 6 at the Grand Hyatt in New York City. Finalists were selected based on the video’s objective, strategy, tactics, execution and results. Watch “The Jobsite” here.
P&S, a manufacturer of electrical wiring devices and accessories, was launching a significant new product addition to its PlugTail line. To raise awareness about the new P&S PlugTail Switch and demonstrate its technology in an engaging way, EMA and P&S launched an integrated marketing campaign, with the video serving as the main component. The campaign’s success helped P&S PlugTail sales expand to new markets and the company budgeted a 30-percent sales increase in 2009.
Inspired by the hit television series “The Office,” “The Jobsite” provided more than just a visual step-by-step walkthrough of the switch installation, features, benefits and cost advantages. EMA and P&S told a story through video, with characters and construction-site humor making it funny, memorable and true-to-life.
“The Jobsite” served its demonstrative purposes and was a vital social media component to the campaign. The video was included in news releases, posted to YouTube and Facebook, featured on the P&S PlugTail microsite, and picked up by many trade media outlets and video-sharing sites.
“Even a year after it launched, the video continues to attract news coverage and comments from industry professionals. It’s really become a conversation starter and attention-getter,” said John O’Hara, director of B2B Public Relations at EMA. “The video was unlike anything seen before in the electrical marketing industry. It just goes to show that you can make b-to-b marketing fun and social.”
The PR News Digital PR Awards recognize outstanding digital initiatives among agencies, corporations and nonprofits. According to PR News, “Digital PR Award winners and honorable mentions took chances, made tremendous strides and understand the power of digital communications in public relations.”