Tampa, Fla. – During the 2018 EMACS Conference, Mower’s Stephanie Crockett and Pete Wiezalis will present original research to utility marketing professionals about the purchasing habits of their customers.
Their presentation, “New Revenue Streams: What Do Customers Really Want to Buy from Their Utility?,” will share results from a recent pulse survey that gathered information on what customers think about purchasing other products and services from their utility company and what they are actually willing to buy. The data comes at a time when utilities are consistently looking for alternative revenue streams due to the ongoing decline of energy consumption.
Crockett, a senior vice president and managing director, serves as the leader of Mower’s Energy & Sustainability team, which has extensive experience working with clients ranging from the world’s largest utility companies to government energy authorities to challenger brands. Wiezalis serves as a senior manager in business development at Mower.
The 2018 EMACS Conference provides a forum for utility marketing professionals to network, exchange best practices and share new ideas while learning about and connecting with resources that can help improve operations.
The conference will be held in Tampa, Fla., at the Tampa Marriott Waterside from October 22–25. Crockett and Wiezalis’ presentation will be held on Thursday, October 25, from 9:00 to 9:45 a.m. in the Florida Ballroom.