SYRACUSE, N.Y. – Eric Mower, chairman and CEO of integrated marketing agency Eric Mower + Associates, has been elected to the board of directors for the international Council of Better Business Bureaus (CBBB).
CBBB, based in Arlington, Va., is the network hub for 113 Better Business Bureaus in the United States, Canada and Mexico, and is the nation’s recognized leader in developing and administering self-regulation programs for the business community. The Council, in partnership with the Advertising Self-Regulatory Council (ASRC), administers the advertising industry’s self-regulatory system.
ASRC was founded 43 years ago when the CBBB, the Association of National Advertisers, the American Association of Advertising Agencies (4A’s) and the American Advertising Federation joined hands in support of industry self-regulation. More recently the Direct Marketing Association, the Electronic Retailing Association and the Interactive Advertising Bureau have been added to the partnership.
At EMA, Mower serves as senior strategic and tactical counselor, and guides the agency’s overall policies, standards and practices. He was an early industry advocate for integrated marketing and an early practitioner of utilizing advertising, sales promotion, and public relations in client programs and campaigns across a range of B2C and B2B categories.
Mower is active in industry affairs, and contributes to a number of professional, public and community service organizations. He served for more than 20 years on the 4A’s board of directors and chairs the 4A’s Government Relations Committee, while also chairing the ASRC board. Mower is currently board member and vice chair for The Business Council of New York State; was an advisory council member for New York State Gov. Andrew Cuomo’s “New York Open for Business” marketing initiative; and was founding chair of the Erie Canalway National Heritage Corridor Commission. He is a life trustee for Syracuse University and serves on the Advisory Council of the University’s renowned S.I. Newhouse School of Public Communications.