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Community Bank Campaign Created byEMA Awarded for Creative Excellence

It was all smiles at the American Bankers Association’s (ABA) 2008 Financial Marketing Awards ceremony, as Community Bank, N.A., a wholly owned subsidiary of Community Bank System, Inc. (NYSE: CBU), was awarded for creative excellence in financial marketing with its “Bank Happy” campaign, created by Community Bank’s agency of record, Eric Mower and Associates (EMA).

The ABA Financial Marketing Awards honor the best bank and marketing campaigns from across the nation, and are awarded to marketing professionals and their agencies for creative excellence based on bank asset size. In the category of financial institutions with assets of $1 billion to $5 billion, Community Bank’s “Bank Happy” campaign placed first in the Brand Campaign and Customer Acquisition Marketing categories.

“The ‘Bank Happy’ campaign’s ability to connect with people is the key to its success. It never speaks ‘at’ you. Rather, it speaks with you,” said Tom Merrick, partner and creative director, EMA. “Every ad, every brochure, every in-branch poster, you name it—it’s all part of an ongoing, friendly conversation we’re having with our customers.”

Judging was conducted by a panel of financial services marketers and advertising professionals from all around the country. Each entry was judged on the execution of the communications strategy, message and positioning, as well as the campaign’s overall results.

About Community Bank System, Inc.

Community Bank System, Inc. is a registered bank holding company based in Dewitt, NY (near Syracuse), with $5.3 billion in assets and approximately 160 customer facilities. Its wholly-owned banking subsidiary operates as Community Bank, N.A. across Upstate New York, and as First Liberty Bank & Trust throughout Northeastern Pennsylvania. Community Bank offers a full range of high-quality products and services for both individuals and businesses. These include FDIC-insured checking and savings deposit products, a variety of personal and commercial loans, personal and employee benefit trust services, and a range of non-bank financial services including annuities, mutual funds and life insurance. For further information please visit our websites at www.communitybankna.com or www.firstlibertybank.com.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.