“Office,” a satiric video that Eric Mower + Associates created for Domtar Corporation, was featured by Communications Arts on March 5 in its online “Exhibit” section, which highlights some of the best new and innovative work from around the world.
The video humorously depicts work situations where the pressures to go paperless are taken to ridiculous lengths. Read the write-up here: http://www.commarts.com/exhibit/domtar-paper-office-web.html.
“Office” is one of the newly released “Really, Really Short Films” that are part of the EMA-created PAPERbecause campaign, which emphasizes that even in today’s digital world, using paper responsibly is sensible for business. The campaign also features print ads that will run throughout the year.
PAPERbecause has earned numerous awards and recognition from marketing, paper, printing and graphic design organizations and publications, including Best of Show from the Business Marketing Association (BMA) of New York City ACE Awards and Best of Category in the BMA’s B2 Awards.