<< Back to News

ClosetMaid Debuts TV Spot Created by EMA

ClosetMaid®, the industry leader in home organization, recently launched the new TV spot “Love Your Home, Love Your Closet” created by marketing communications firm Eric Mower and Associates (EMA).

The commercial, which centers on ClosetMaid’s newest do-it-yourself storage system, began airing this month during HGTV’s House Hunters and on DIY network programs including Dream House, House Crashers and Sweat Equity. Watch the spot online here.

“Beautiful old homes can have character and charm – and also tiny closets with limited storage space. And while the closets in new homes can be spacious, they can have wasted space,” said Lisa Engel, Vice President of Channel Marketing and Communications, ClosetMaid. “We wanted this new spot to illustrate that ClosetMaid’s closet systems can help keep all of your stuff organized – regardless of the age or size of your home.”

The new TV spot also highlights ClosetMaid’s ShelfTrack™ Nickel, now available nationwide at The Home Depot®. Nickel is the latest finish option in ClosetMaid’s easy-to-install wire shelving, and it adds a soft, contemporary look to closet systems in any room of the home – from kitchen pantries to master bedroom closets.

“I think everyone can identify with either one of two situations: they feel frustrated because they don’t have enough closet space in their home or overwhelmed because their existing closet space isn’t working for them,” said Patricia Courtois, Partner, EMA. “You can see from the TV spot how ClosetMaid’s flexible storage and organization systems adapt to consumers’ needs –however large or small the task.”

About ClosetMaid

ClosetMaid® (www.ClosetMaid.com), industry leader in home organization and storage systems, is a division of Emerson™. Emerson (NYSE:EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Sales in fiscal 2009 were $20.9 billion. For more information, visit www.Emerson.com.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.