CHARLOTTE, N.C. — Carowinds, the 398-acre amusement park and thrill capital of the Southeast, has hired Eric Mower + Associates to support the Spring 2015 launch of Fury 325, the world’s tallest and fastest giga coaster, as well as a variety of other park improvements.
EMA will help create and execute a public relations campaign that includes earned media, social media and guerilla marketing.
“When selecting an agency partner, we were searching for a team of professionals who had a strong understanding and background in public and media relations. It was also imperative that they possessed an extensive travel and tourism background,” said John Taylor, director of marketing at Carowinds. “EMA presented a solid portfolio that excited us, and they’ve already started to help build buzz that will make the upcoming season a successful one.”
“To partner with Carowinds as they prepare to launch Fury 325 is beyond exciting, but there are so many other ways the park helps create the best day of summer for its guests,” said Matt Ferguson, managing partner at EMA. “Carowinds has a long-running history with many Carolinians, and as the park gets revamped from top to bottom, we look forward to lending a hand in helping families creating new memories.”
Carowinds is owned and operated by Cedar Fair Entertainment Company, a publicly traded partnership that is listed for trading on The New York Stock Exchange under the symbol “FUN.” In addition to Carowinds, Cedar Fair owns and operates ten other amusement parks including Cedar Point in Sandusky, OH, three water parks, one indoor water park, and five hotels. Cedar Fair also operates the Gilroy Gardens Family Theme Park in California under a management contract.