Val Czamara, PPC strategist at Eric Mower + Associates, was interviewed by BtoB magazine for the annual “Media Power 50” report, which identifies the year’s most powerful business-to-business advertising and messaging vehicles for marketers. The report appears in BtoB’s May 14 print issue and online.
BtoB listed the top 50 media outlets by category—including technology brands, business news, online, social media and general news—and profiled the 10 most powerful, two of which Czamara offered insights on: LinkedIn (#7) and Facebook (#8). The report explores how b-to-b marketers and agencies are using these social media brands, and why they are important from an advertising perspective.
Czamara stressed the value of tracking conversions, as well as knowing how and where to best reach your audiences on social media. Read the complete LinkedIn article here. The full Facebook article can be found here.
Czamara is a member of EMA Insight, EMA's integrated strategy, planning and analytics group. She currently manages advertising programs on Facebook, LinkedIn, Google, Yahoo!, Bing and YouTube for both b-to-b and b-to-c clients.