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BtoB Magazine Turns to EMA’s Matt Ferguson for Expert Insights

BtoB magazine recently interviewed Eric Mower and Associates (EMA) Senior Partner Matt Ferguson for a report on marketing to the construction industry.

Ferguson offered his insights on trends, as well as best practices for industry marketers. Read the article, “Flexing Your Specs,” online here.

With more than 20 years’ experience in marketing communications, Ferguson works with a number of clients in the building and construction space, leading award-winning campaigns for clients like Nucor Steel.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.