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B2B Magazine Turns to EMA’s Donna Ricciardi for Construction Marketing Expertise

BtoB magazine recently turned to Donna Ricciardi, management supervisor at Eric Mower and Associates (EMA), for her expertise on marketing to the construction industry.

In the article titled “Building your message for a tough market,” Ricciardi addresses the rise of digital marketing and the importance of search engine optimization for marketing products and services to the struggling construction industry. In the Vertical Insight Q&A, she discusses best practices for marketing to construction professionals.

To read the article in its entirety, click here. To read the Q&A, visit this link. Both also appear in the Nov. 10 print edition.

Ricciardi has more than 10 years of marketing experience, with an extensive background in new product launches and brand building. She is responsible for strategic planning and project development with a particular focus on the building and construction markets.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.