BtoB magazine recently turned to Donna Ricciardi, management supervisor at Eric Mower and Associates (EMA), for her expertise on marketing to the construction industry.
In the article titled “Building your message for a tough market,” Ricciardi addresses the rise of digital marketing and the importance of search engine optimization for marketing products and services to the struggling construction industry. In the Vertical Insight Q&A, she discusses best practices for marketing to construction professionals.
Ricciardi has more than 10 years of marketing experience, with an extensive background in new product launches and brand building. She is responsible for strategic planning and project development with a particular focus on the building and construction markets.