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AmWINS Names EMA Marketing Communications Agency of Record

AmWINS Group Inc., one of the nation’s leading specialty insurance brokers, has chosen Eric Mower and Associates as its marketing communications agency of record.

“As we continue to look for new ways to connect with our clients, we realized we needed an agency that’s a national leader in financial services and B2B marketing,” said Director of Group Communications and Advertising Leslie McNeice. “EMA jumped right in and quickly demonstrated they had the tools, insight and energy to elevate our brand. They’re going to be a real strategic partner for us.”

EMA will help AmWINS with strategic planning for messaging and communications, developing online and interactive marketing programs, advertising and other initiatives.

“AmWINS is going places at light speed,” said Matt Ferguson, managing partner of EMA’s Charlotte office. “It’s number two on the Fast 50 list of Charlotte’s growing companies. The CEO is an Ernst & Young Entrepreneur of the Year. This is our kind of company, and we couldn’t be more excited about helping AmWINS take it to the next level.”

About AmWINS Group, Inc.

AmWINS Group, Inc. (www.amwins.com) is a leading wholesale distributor of specialty insurance products and services with expertise across a diversified mix of property, casualty and group benefits products. With over 1,900 employees located in 17 countries, AmWINS handles over $5.0 billion in premium annually through our four divisions: Brokerage, Underwriting, Group Benefits and International.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.