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Albright-Knox Partners with EMA to Commemorate 150 Years

To mark its milestone 150th anniversary, the Albright-Knox Art Gallery is rebranding itself and has selected Eric Mower + Associates to develop a brand campaign that will celebrate one of the country’s oldest, most respected public art institutions.

“Celebrating 150 years of art in Buffalo is an immense accomplishment for our organization, and we’re excited to focus on the future ahead. We’re turning to EMA’s brand promotion experts to help us best position ourselves going forward,” said Maria Scully-Morreale, head of marketing/corporate and public relations for Albright-Knox Art Gallery.

EMA will use market research insights to develop a communications strategy that will be used to build a brand campaign that celebrates the Gallery’s deep roots in the Buffalo community.

“We’re honored to work with our neighbor, the Albright-Knox,” said Doug Bean, COO at EMA. “The museum adds tremendous cultural appeal to our city and region, and attracts praise from across the globe. We can’t wait to get started in helping to launch its new brand.”

About the Albright-Knox Art Gallery

The Albright-Knox Art Gallery is a vibrant museum dedicated to enhancing the understanding and appreciation of contemporary and modern art. As a hub of artistic and cultural energies, it strives to be an inspiring educational resource for all audiences. Founded officially in December 1862, it is among the oldest public arts institutions in the United States. 

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.