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2009 Labatt Blue Pond Hockey Tournament Garners Brand Publicity and Consumer Generated Media

In February, 64 teams sharpened their skates and took to the ice for the second annual Labatt Blue Pond Hockey Tournament at the Erie Basin Marina. The tournament featured novice, intermediate and advanced players, competing on eight man-made rinks spanning nearly 136,000 square feet of a frozen Lake Erie.

EMA’s brand public relations team successfully promoted the event using traditional publicity and social media tactics. More than 5,000 people attended the second year event in downtown Buffalo.

To experience a piece of the Labatt Blue Pond Hockey Tournament visit: http://www.youtube.com/watch?v=wGokDvMag6Y and watch a video. You can also view fan photos and videos, and connect with others interested in the tournament at http://tinyurl.com/labattfacebook.

Click on: http://pitch.pe/5621 to learn more or paste this address into your web browser.

About Labatt USA

Headquartered in Buffalo, NY, Labatt USA imports Labatt Blue daily from Canada, and is America’s top-selling Canadian beer. First brewed in 1951, Labatt Blue offers a light color, slight hop aroma, good balance, fruity character and a somewhat sweet taste. It all adds up to be a clean, refreshing and award winning taste. Labatt Blue is the 2004 Gold Medalist in the World Beer Cup with Labatt Blue Light as the No. 2 Canadian import.

Labatt USA imports and markets Labatt Blue™, Labatt Blue Light™ and other Canadian brands into the United States. Always enjoy responsibly.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.