In today’s complex B2B buying process understanding how and where business buyers get their information is critical for delivering decision-makers the content and data they need.
B2B buyers are browsing, researching and sometimes even buying without ever interacting with your sales team. Knowing how they engage with information online and how they consume information you (or a competitor or even a third-party) share is critical to giving you a road map about how to shape and present your information.
Successfully reaching B2B learners, shoppers and buyers with the right information at the right time means marketers must evolve their strategies aligning them with the always-changing B2B buying process.
Download our infographic that details the latest trends in the B2B buying process.