Account-Based Marketing: Engaging Your High-Potential B2B Prospects

A new take on a tried-and-true marketing strategy

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Brand as Friend: Do Brand Friendships Matter in Retail Marketing?

Retail is an omnichannel experience — a seamless series of touchpoints that enab…

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How Community Banks Are Winning Social Media

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Improving customer experience is a top priority for most financial institutions la…

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Three Positive Trends for Community Banks

It’s a time of promise and challenge for community banks. On the one hand, there…

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Introducing 5 Ways to Apply Hospitality Industry Best Practices to Enhance Patient Care

Whether you view it as a match made in heaven or a case of opposites attract, the …

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No decisiveness in Fox News crisis management, only spite

Washington Post media columnist Margaret Sullivan wrote incisively about Fox News…

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The power of data: Hard numbers improve pitching success

The power of data: Hard numbers improve pitching success

It’s a fact. Provable numbers, easily checked statistics, and eye-catching infog…

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B2B Brands in an App-Focused World

Reading this on your phone? Probably. Now think about your content, marketing mate…

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United’s response to video hurt it more than helped it, but why?

The video of security officers dragging a passenger down the aisle of a United Air…

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United, already lowest of the low, gets worse; now what?

If an official at Saks Fifth Avenue, Bergdorf Goodman or Nieman Marcus told guards…

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EMA Buzz Session: Crisis Communication Training

Has your institution faced a major crisis? If so, you won’t want to miss our new…

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Account-Based Marketing: Engaging Your High-Potential B2B Prospects

Looking for new ways to win over those high-potential B2B prospects? Check out our…

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Don’t Just Talk — Be Authentic

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Earlier this month, the world celebrated International Women’s Day. Given the cu…

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