eBook: The Friend’s Guide to Branding

The Friend’s Guide to Branding: Tips for Today’s Marketer

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Why It’s Okay to Brag about Corporate Social Responsibility

Corporate social responsibility (CSR) is the continuing commitment by a business t…

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Corporate Social Responsibility Webinar

Check out our new webinar, “Corporate Social Responsibility: Building Trust …

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Is a Social Media Influencer a Friend, Competitor or Business Partner?

There is a new and untapped market for group stays. It is called social influencer…

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Utilities and the Great Communication Challenge

You’ve heard it before — the customer is always right. Across many industries,…

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Utilities and Tax Reform: Communication is Key

Tax Reform

Utilities are not always the most popular businesses with consumers. Rising rates,…

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Weaving a Strong Thread of Trust Builds a Solid Patient Base

Trust — one of the main pillars of a stable, lasting friendship. Of course, ever…

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Is Unilever a True Facebook Friend?

Friends are supposed to keep you out of trouble, right? What happens when a brand …

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Tips for Young Professionals

Over the past 20+ years at Eric Mower + Associates, I’ve had the good fortune of…

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The One-Page Marketing Measurement Plan

Check out our webinar to learn how to create a Success Plan — a one-sheet measur…

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Fly #MeToo? Two Out of Five Women Report Sexual Harassment When Traveling Solo

In account after painful account, the #MeToo movement has revealed the pervasivene…

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Marketplace Observations: Leveraging Winter to Deepen Brand Relevance

Each January, marketers work hard to gain the attention of consumers who resolve t…

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Majority of U.S. winter vacationers undeterred by recent natural disasters

In EMA’s first Quick Take on Travel survey, a new series tracking hot-button U.S. travel industry trends and issues, we asked 754 U.S. adults if recent n…

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