Success Planning: 9 Steps to Hyper-Effective Marketing

The Secret to Great Marketing Campaigns

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Marketing Smart Meters in a Modern World

Smart meters are becoming mainstream in modern American. The Institute for Electri…

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What Your Bank Can Learn about Youth Marketing from Ireland

Besides the currency and the accent, banking in Ireland isn’t very different fro…

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Tech’s Evolving Role in a Consumer-Driven Healthcare Industry

It wasn’t long ago that service industries – including the healthcare industry…

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Marketing to a World of Superwomen

Recently, the box office record for largest opening weekend from a female director…

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What Happens When the Attributes of Friendship are Unleashed at a Popular B2B Marketing Conference?

Brands that aspire to create deep relationships — friendships — with their cu…

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Seven Easy Ways to Destroy All Personal Credibility as a PR Practitioner

With daily stories and ever-changing beats, journalists are often considered movin…

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Success Planning: 9 Steps to Hyper-Effective Marketing

We all know the importance of having good, useful data. But did you know that mark…

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SEO: Strategy vs. Tactic

You thought you knew SEO, right? But what worked a few years ago is old news today…

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Brand as Friend: Do Brand Friendships Matter in Retail Marketing?

Retail is an omnichannel experience — a seamless series of touchpoints that enab…

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How Community Banks Are Winning Social Media

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Improving customer experience is a top priority for most financial institutions la…

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Three Positive Trends for Community Banks

It’s a time of promise and challenge for community banks. On the one hand, there…

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Applying Hospitality Industry Best Practices to Patient Care

Whether you view it as a match made in heaven or a case of opposites attract, the …

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