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The User-Friendly Utility — Using friendship to redefine energy relationships


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Don’t Just Talk — Be Authentic


Earlier this month, the world celebrated International Women’s Day. Given the cu…

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New Washington reality: What should cultural organizations…

For anyone tapped in to the federal government — and who isn’t? — this is an…

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For Marketers: Make it a Matter of…

Earlier this week an important reminder was shared on Brands have a lot o…

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Uber crisis shows power of social media


If allegations by a former Uber engineer are true — and they ring that way — t…

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Solar Growth without Subsidies — Count on It

My hunch is that solar installations will continue to grow in the United States, e…

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PR’s Evolution into Activation

Back in the day—a little more than a century ago—what later became known as pu…

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2017 Super Poll Results: A virtual tie between…

Here at EMA, we believe that in order to make a brand truly magnetic, you have to …

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A ‘loyal opposition’ can’t exist in…


A lot of people, especially a lot of women, remain furious that Donald J. Trump is…

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Beware of the unanticipated crisis, and prepare


As President-elect Donald Trump today becomes President Trump, it’s worth specul…

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Talking Solar in 2017 — What Marketers Need to…

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In 1974, Congress passed the Solar Research Development and Demonstration Act to h…

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12 Months of Healthcare Content Marketing Ideas


The New Year greets us with a blank calendar — which means we have 365 days to f…

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The Age of the Social Influencer

As the media landscape continues to evolve, it becomes a little less “traditiona…

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