Twitter Wants Brands to Understand their Fans with Audience Insights
Twitter wants brands to understand their fans with Audience Insights
Twitter’s new Audience Insights – great tool for advertisers to use to help understand their customers and target messages accordingly. The information provided are not really insights, rather data points, so a word of caution…Twitter’s Audience Insights are best consumed with a side of account planner to turn those nuggets of data into something truly meaningful and informed.