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The changing face of B2B buying research isn’t wrinkled

Reality #1: Nearly half of all B2B researchers are millennials.

Google and Milward Brown

Can we say “WOW”. Here’s new research on B2B buying.  How ‘bout this MYTH – “Marketing should target the highest-level executives.”  Not so much?  See: https://www.thinkwithgoogle.com/articles/the-changing-face-b2b-marketing.html