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Pink…it’s not just for princesses anymore

This past weekend I did a lot of thinking pink, as I went to see the hit musical Pinkalicious at the Theatre of Youth in Buffalo. As I channeled the energy of the colorful crowd, excited pre-schoolers donning their Disney Princesseque pink tiaras and tutus, I thought what a shame that this girly-girl event was missing boys.

Because one of the deepest and more colorful themes in the play was that Dads and boys can love pink, too, and girls can love a spectrum of colors beyond pink. Thank you!

That’s when I glanced around at intermission and noticed quite a few dads with pink polos and ties and little rough-and-tumble boys being boys, yet dressed in pink oxford shirts and bow-ties. The message to me was clear: new moms and dads are ok with pink being the new blue for boys.

Additional evidence suggests that there’s more acceptance of little boys seeing the world through pink-colored glasses.

  • Micro Mini Scooters in bubblegum pink are being marketed to both boys and girls, after a survey by the British company stated that 88 percent of parents are okay with boys playing with it, Good Morning America reported.
  • After Justin Bieber was spotted wearing hot pink sneakers at a recent concert, sales for boys pink sneakers are reportedly on the rise worldwide.
  • And in April, J. Crew featured a catalog cover with its creative director, Jenna Lyons, giving a pedicure to her four-year-old son. The caption: “Lucky for me, I ended up with a boy whose favorite color is pink. Toenail painting is way more fun in neon.”

The most important news here isn’t just about pink. vs. blue. It’s that new moms want to be supportive of their child and put an end to colors and labeling. They don’t have to abide by society’s rules, but by their own rules.