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Why it’s more important than ever for your brand to be seen as a friend.

A marketer’s guide to turning brands into friends

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Maximizing Social Media ROI: Post-Pandemic Playbook

This article previously appeared in Hotel Business Review on May 31, 2020. H…

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Supercharging Paid Social Media Webinar

Now is a time to do more with less, and it starts with using marketing resources …

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Get Your Crisis off the Front Page, Then Get It off Google’s Front Page

When a crisis strikes, you can’t worry only about what people think at that…

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Ways to Use Social Media to Make ROI Soar Webinar

Now is a time to do more with less, and it starts with using marketing resources …

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A new comfort zone: When will Americans feel ready to return to “normal” activities?

Will people head to the office as soon as stay-at-home orders ease? Possibly. Tak…

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Don’t Let Increased Cybersecurity Risks Put Your Company’s Reputation at Risk

During the COVID-19 pandemic, the cybersecurity vulnerabilities and risks compani…

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What Will Day One Look Like?

Mower study reveals how consumers will approach a post-COVID-19 world Whether it&…

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19 Things Marketers Can Do During the COVID-19 Outbreak

As the number of cases of COVID-19 in the U.S. multiplies and the economic impact…

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How Brands Should Respond During the COVID-19 Crisis

Authored by: Beth Egan, associate professor in advertising media planning strateg…

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Banking, Cash and Fintech: What do people think?

In Q4 2019, Mower’s Financial Services Specialty Group conducted an online …

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Traveler Insights Can Give Destination Marketers an Edge

When the global coronavirus crisis passes and people once again take to the roads…

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8 Tips for Looking Good on Video Conference Calls

The coronavirus pandemic has made video conferencing essential. If you’re n…

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