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Gain fresh insight into industry trends for B2B, energy & sustainability, travel & tourism, cars & trucks, buildings & construction, financial, healthcare, new moms and public relations.

Why it’s more important than ever for your brand to be seen as a friend.

A marketer’s guide to turning brands into friends

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In a Crisis, Teamwork is Key

My four-year-old son came home from preschool the other day and told me “te…

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New Social Media Rules for Travel Marketers

Social media influences travel decisions for more consumers than ever — wit…

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Employee Social Advocacy: How to leverage your most cost-effective social influencers

While many consumers follow their favorite brands on social media, they still don…

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Navigating the Communication Challenges of Associations

Successful associations provide value to members through effective advocacy and l…

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Feeling Immune to Crisis Threats? Think Again

Recently, PRWeek and Zignal Labs conducted a Brand Health Survey, asking 173 seni…

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Crisis Communications for Hotels in the Age of Mass Shootings

Hotels and resorts have always been vulnerable to crises, from natural disasters …

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What Does a Corporate Conscience Cost?

Customers expect companies to take stands on important social issues, but compani…

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How to Set the Foundation for Meeting Evolving Customer Needs in Energy

When it comes to utilities and customers, it’s no longer a one-way relation…

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12 Tips to Get Your Travel Content Strategy on Point

Travel marketers know that content is essential to any integrated marketing strat…

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When the President Attacks

What was your favorite college class? I doubt it included strategies for fending …

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Creating Goodwill from a Potentially Serious Incident: How Saying You’re Sorry Changes Everything

The late Professor Raymond Simon, one of the pioneers in the development of publi…

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Three Ways Energy Efficiency Increases Wellness

Sustainability isn’t just good for the wallet, it’s good for overall …

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