<< BACK TO INSIGHTS

One-Click Shopping on Pinterest (Say Whatttttt?)

Amazon did it…now it’s time for Pinterest to join the party.

What does this mean?
We’ve all been there, scrolling through pins wishing you could buy a rug, cushion, chair or the whole living room set that people pinned. Well now you can! In a few weeks, Pinterest will be releasing a new “Buyable Pins” feature, which allows users to purchase items directly from the app. All our dreams have come true!

The official blog states:

“In a few weeks, we’ll be introducing buyable Pins — just another way to bring the creative ideas you find on Pinterest to life.”

Why it’s important.
For e-commerce sites, this is particularly important because it allows them to reach more users and give them another revenue source to capitalize on.  Expect more pins from Pinterest’s branded partners, i.e., Macy’s, Nordstrom and Neiman Marcus.

For consumers, this is great because now we don’t have to hunt down items we see.

How it works.
On the app you’ll notice pins with a blue price that means you can buy it directly from the app. Price and color filters will also be included so you get the exact Pin you want.

On the techy side: the Buyable Pins option will be supported by Pinterest’s Rich Pins function, which allows websites to include a URL and product details for Pinterest crawlers to read. There are six types of Rich Pins: app, movie, recipe, article, product and place. When a product is tagged with the correct Rich Pin metadata, Pinterest adds a price to the page. Buyable Pins will take this a step further.

Minor downside.
It will only be available on iPhones or iPads in the first release.

Pinterest notes: “If you’re on Android or using a desktop, you’ll see them in future releases.”

Get ready for a new online mall.

Happy pinning and buying.