EMA recently launched another webinar in its Group B2B series, entitled How Challenger Brands Succeed. Hosted by Group B2B Managing Partner John Favalo, the webinar featured two seasoned challenger brand experts—Michael Gambino and Jan Martin—who have gone head-to-head against leader brand Goliaths … and came out on top.
Together, they shared invaluable insights into how you can outthink, outsmart and outflank the leader brand in your category by:
- Implementing challenger strategies and best practices
- Better managing your role in a challenger brand scenario
- Leveraging your underdog status to gain market share
- Successfully positioning your brand against the category leader
- Creating valued brands in a commodity environment
If you missed this webinar, you can view the full presentation below. You can also download a PDF of the presentation below.