As manufacturers innovate with new products and the latest technology, they need to keep in mind the safety enhancements they can integrate. Product development is no longer just about faster installation and increased productivity, it’s also about enhancing workers’ safety. Construction companies allocate budgets for products that increase the safety on the jobsite and manufacturers need to capitalize on safety features to remain significant. Many manufacturers have already begun to make safety-focused wearable tech in vests, helmets, and even exoskeletons. Even many building products and tools reduce risk for contractors and promote worker safety first.
Safety vests could save lives.
Although manufacturers are eager to create all sorts of gadgets for the everyday construction worker, many workers are reluctant to add more gear to their existing heavy load. Manufacturers have adapted and are integrating their safety tech into construction workers’ standard gear such as their safety vest. A previously lightweight reflective vest is now able to warn workers if a car is headed towards them. Using dedicated short-range communication systems, the vest can detect approaching cars if they are suspected to collide and can give workers extra seconds to move away through an alert on their vest. The vest is still in testing but is expected to save lives of construction workers on road and highway projects.
Helmets can do more than protect your head.
Manufacturers are packing cutting-edge tech into construction workers’ helmets. These “smart” helmets provide much more than a hard hat; their capabilities range from mixed reality to a 360-degree wireless camera. Using a transparent visor, the helmet can project 3D visual overlays into the worker’s field of view to envision the final product. The helmet is also able superimpose information using HD drop down screens to allow satellite technicians to assist with tasks. This remote support can help workers improve their skills while minimizing error which could result in injuries.
Wearable robotics can do more than help others walk.
The reality is robotic exoskeletons are now being used outside of the medical industry. Previously used to help disabled individuals, exoskeletons are now being tailored into harnesses to aid construction workers in the industrial and manufacturing industries. These exoskeletons can reduce strain and injuries by burdening the weight of heavy hand tools. Especially in high-frequency and long-duration tasks, this wearable tech protects from injury and fatigue on the job. These harnesses keep the workers safe while maximizing productivity.
What does this mean for the modern marketer in construction?
The major challenge facing construction companies today is finishing jobs on time and within budget. With the cost of safety rising due to workers’ fatigue, strain, and previous injuries, construction companies are searching for products that not only keep their workers safe but finish the job efficiently. Companies are willing to spend the extra money on expensive wearable tech if it guarantees worker safety. To remain relevant, manufacturers must accentuate their products’ safety features in order to grab their customer’s attention.
The key to positioning your wearable tech products in the construction marketplace is to amplify how your product improves on-site safety and reduces risk efficiently and effectively. That is the golden ticket to marketing wearable tech in construction.