9 steps to top-notch content marketing

To be successful with content marketing, it’s crucial to have a synchronized plan that’s tailored to your company’s goals.

Our content marketing ebook outlines all the steps you’ll need to:

• Perform a content audit
• Clean your marketing database
• Know more about your audience
• Create buyer personas
• Take personas on the customer journey
• Align internal resources
• Develop an editorial calendar
• Activate your strategy
• Measure results

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