Ah, the elusive C-suite. It seems for almost every B2B campaign I’ve ever worked on the c-level audience was a key target. But how do we reach them? They are busy; they have gatekeepers; they spend very little time (2%, according to this article) on new suppliers. And often I find advice around how to reach them sounding all the same. But Tom Whatley offers a bit more here. Good read worth the time!