A recent survey issued by our own EMA New Moms group has generated a lot of national conversation around the topic of expectant moms’ expectations about receiving a gift on Mother’s Day.
60 % of first time expectant moms expect a gift on Mother’s Day.
But when dads were asked if their significant other expected a Mother’s Day gift, more than 60% said no. Uh oh.
The survey delved deeper into what expectant mom’s expectations were specifically… and the answers they gave were pretty simple. The things that topped the list included:
- Spa treatment-28%
- Trip or getaway-12%
- 45% chose “Nothing specific, it’s the thought that counts.”
Moral of the story – as simple as it may be – a card, a flower or even just some chocolate, it’s the thought that counts. It will be interesting to see how these expectations evolve from a brand and marketer point of view. It’s definitely an opportunity to give expectant and new moms the recognition and support they want!