In its 2015 “Pulse of Engineering” report, IHS Engineering360 shared quite a few stats that suggest engineers are becoming more environmentally conscious than ever before.
This is great news for the industry, as the greatest ROIs and success stories in sustainability often come from projects that address it early on in the planning and design process — where engineers are front and center.
More than 90% of engineers said that designing and developing environmentally sustainable products is an important part of their work, and 55% reported that environmental/sustainability pressures on products/designs have increased over the past two years.
As a result, engineers are changing the way they handle projects — 60% look to increase energy efficiency, 46% seek ways to reduce energy/resource consumption, 39% look to reduce emissions, and 39% try to use fewer toxic/hazardous parts and materials.
What does this mean for marketers?
Faster buy-in. Sustainability won’t be as hard to sell to engineers as it may have been in the past. In the 2013 McGraw-Hill Construction Report on World Green Building Trends, 40% of engineers named “clients and the market” as the top driver for considering green building. This could indicate sustainability was considered only as required or requested on a project, as opposed to 47% of architects who said “doing the right thing” was their primary driver for green building.
Whether we’re talking to the people who build the inside or outside of today’s structures and systems, everyone is realizing they must stand the test of time, climate change, and social scrutiny. From this perspective, today’s engineer especially cannot ignore sustainability.
Today’s engineer is also busier than ever before — IHS reports that 69% are working on at least three projects concurrently, and 46% are working on more projects than they were two years ago. They also admit that the competition is growing and working non-stop. Given that, it was surprising that 83% considered their company to be at least average when compared to competitors.
Could the right partner help these engineers use sustainability to move beyond “at least average” to being true game changers in their industries?
As energy-efficiency regulations continue to grow, and consumers continue to make demands on companies to operate more sustainably, it seems that energy efficiency can only become more integral to the way engineers and others in the early stages of project planning do their jobs. Marketers should share thoughtful messages with this important audience on the way sustainability can enhance their expertise and impact on the world around them.