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Utilizing Research to Engage Audiences and Inform Business Decisions

The arrival of the COVID-19 pandemic in 2020 completely altered the global business landscape, leaving no industry unscathed. Our ability to survive and thrive, and that of our clients, would require tapping into consumers’ concerns and understanding how the pandemic was changing their behaviors. To gain those insights, we fielded two waves of quantitative research to approximately 1,000 U.S. consumers each, touching on a variety of topics within our industry specialties. Our goals were threefold: to help inform and guide current and potential clients, to position ourselves as a trusted information source, and to gain PR traction.

Learn more about the campaign and results in the video below: