Why B2B should be more P2P

B2B mar­keters need to objec­tively observe their cus­tomers to spot nonverbal or con­tex­tual cues that reveal under­ly­ing emotions.

John Watton, EMEA Marketing Director, Adobe

We need more emotional context in B2B marketing and communications, which is why we always strive for making business-to-business, person-to-person. The quote comes from an outstanding article that presents the case for more emotion and personalization. The read is worth your time: http://www.cmo.com/articles/2015/3/9/b2b_marketing_scienc.html?scid=social43586006&adbid=585793017581187073&adbpl=tw&adbpr=46768880