B2B Buying: Millennials vs. Gen X and Baby Boomers

Customer Behavior – Millennial B2B buyers, when researching products and services, want to interact directly with vendors’ representatives far more than Gen X or Baby Boomer buyers do, according to a recent report …

Are you tuning your methods and message to the market? These segments look for different cues. Remember the old adage: “STP – Segment, Target, Position.”

In addition to the link above from Marketing Profs, here is another link to more research from IBM: http://www-935.ibm.com/services/us/gbs/thoughtleadership/millennialb2b/