8 Reasons the Affordable Care Act (ACA) is Good for Moms.

Educating your patients about these benefits will help your business grow.

As Thanksgiving season approaches, we have healthier lives to be thankful for. That’s because mothers, mothers-to-be — as well as sisters, daughters, grandmas and aunts — will have better access to quality, affordable health care. As a doctor, physician’s assistant, hospital administrator, social worker, health insurance company marketer, or even an advocate for essential women’s health services, now’s the time to get this message out to the women in your care. Here are 8 benefits to share with them that will ultimately improve your market share, as well as patient loyalty:

  1. Millions of moms will have access to affordable health care coverage by 2014. Millions of previously uninsured women will get affordable and comprehensive coverage through expanded Medicaid coverage and subsidies for women who don’t have health insurance through an employer. As a health care provider, it’s important to reach out and educate your consumers about these programs and help them apply.
  2. Moms can protect their children longer. Thanks to the ACA, young adults can stay on their family’s health coverage until age 26. Plus, health care plans can no longer deny coverage to kids with pre-existing conditions, like diabetes or asthma.
  3. Moms-to-be will get the maternity care they need. Under the ACA, many plans offered in the state- and national-sponsored health exchanges will provide maternity coverage as part of their essential benefits package. This maternity and newborn care will bring critical health benefits to women and babies. Not to mention help eliminate potential health problems—as well as higher costs to the health care system—for years to come.
  4. Moms won’t have to pay more than dads for the same insurance policy. That’s because the ACA will not allow new plans in the individual and small group markets from charging women higher premiums  based on gender. And for the first time ever, gender discrimination will be prohibited in all federally funded health care. What a big win for moms!
  5. Moms will no longer be denied coverage because they are sick or have a pre-existing condition. There was a time when some insurers would not cover women with breast cancer, who have C-sections, or a chronic condition like high blood pressure or diabetes. This all comes to an end in 2014.
  6. Moms will be guaranteed preventive care—such as birth control and mammograms—with no deductibles or copays. New private insurance plans must cover recommended services in full. Services include: wellness visits, screenings for gestational diabetes, pap smears and pelvic exams, breastfeeding support and more. These plans must also cover screenings and vaccinations critical to children’s health, with no out-of-pocket costs included.
  7. More low-income moms get timely access to family planning help. The ACA simplifies the process to expand Medicaid eligibility for family planning services. That means women will be able to get contraceptives and other family planning benefits sooner.
  8. New moms on Medicaid are eligible for parenting support. New and expecting families on Medicaid will benefit from a home visit program. Each mom will be teamed up with an expert, caring professional who will provide parenting information, resources and support during a client’s pregnancy and the first three years of  her child’s life. This support also includes education and services to help postpartum depression, smoking cessation, violence prevention and more.

What can we expect from all this? Twin results: healthier families and healthier bottom lines. That’s plenty to be thankful for.