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7 Steps to Effective B2B Content Marketing Webinar

EMA launched another webinar in the Group B2B series entitled, 7 Steps to Effective B2B Content Marketing. Hosted by John O’Hara, Director of Content Strategy, the webinar discussed the steps you can take to become a content marketing master including:

  • How to develop effective strategies and messaging goals
  • How to build trust and friendship with your audience
  • How to create content that’s relevant to their needs
  • How to retain more business and generate leads

If you missed this webinar, you can view the full presentation below. You can also download a PDF of the presentation below.

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7 Steps to Effective B2B Content Marketing