7 Steps to Effective B2B Content Marketing Webinar

EMA launched another webinar in the Group B2B series entitled, 7 Steps to Effective B2B Content Marketing. Hosted by John O’Hara, Director of Content Strategy, the webinar discussed the steps you can take to become a content marketing master including:

• How to develop effective strategies and messaging goals
• How to build trust and friendship with your audience
• How to create content that’s relevant to their needs
• How to retain more business and generate leads

If you missed this webinar, you can view the full presentation below. You can also download a PDF of the presentation below.