EMA launched another webinar in the Group B2B series entitled, 7 Steps to Effective B2B Content Marketing. Hosted by John O’Hara, Director of Content Strategy, the webinar discussed the steps you can take to become a content marketing master including:
- How to develop effective strategies and messaging goals
- How to build trust and friendship with your audience
- How to create content that’s relevant to their needs
- How to retain more business and generate leads
If you missed this webinar, you can view the full presentation below. You can also download a PDF of the presentation below.