“Do you know where the content marketing industry is moving or why? Because if you don’t, you won’t know how to adjust your marketing strategy in order to grow. Sure, you may have a gut feeling, but nothing beats having concrete evidence. So, to make things easier on you, here’s 38 stats that will help guide your content marketing endeavors.” – Neil Patel
This is a handy compilation of stats taken from the likes of eMarketer, the Content Marketing Institute and Aberdeen. Neil even
offers a “cheat sheet” of the 38 stats (good content ploy in its own right).