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Rick Lyke

EVP - Managing Director
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Rick has a diverse background in healthcare marketing. From handling a major branding campaign for one of New York’s largest health insurance providers to managing a crisis communications response for wrong-site surgery incidents — and even founding a nonprofit organization that uses the universal language of beer to reach men with an important health message — Rick has seen it all. And with 30 years of public relations and integrated marketing experience, ranging from B2B to consumer campaigns, his specialty is developing strategic platforms that employ creative twists to engage target audiences.

Rick's Experience

  • CaroMont Health
  • Fidelis Care
  • Kingston Hospital
  • Benedictine Hospital
  • Adirondack Medical Center
  • Mercy Hospital
  • Domtar Personal Care
  • AngioDynamics
  • Slocum Dickson Medical Group
  • Lourdes Hospital
  • SUNY Health Science Center
  • Community General Hospital
  • NYS Teamsters Health and Hospital Fund
  • Take Back Your Air NY
  • American Red Cross Blood Services
  • Pints for Prostates

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