Toggle Menu

<< Back to Work
EyeMed: Digital

EyeMed Member Website


EyeMed Vision Care launched a new brand look and messaging for its member constituents in early 2011, and the existing member website did not conform to the new standards. This left one of EyeMed’s key member-facing resources looking old and inconsistent with the new brand approach.


In addition to the branding disparity, member website user experience research showed that the website was not providing an optimal user experience.


Mower worked closely with EyeMed’s ebusiness, marketing, systems planning and IT disciplines to develop a design and content update solution that would incorporate the new brand look while also providing a better user experience on the site. Due to limited internal IT resources, the update was successfully completed within the existing EyeMed member website platform and content management system.


  • A member-facing website that is now consistent with the overall EyeMed brand
  • Improved navigation and user experience throughout the website
  • More streamlined instructions for setting up a new account
  • Additional content that conveys the value of benefit utilization
  • The basis for a new mobile member website (launched in 2012), for which Mower consulted on site structure and user experience and provided the design

Thank you for your submission, someone from Mower will contact you shortly. You also now have access to all premium content on

Thank you for your interest in Mower insights and emails. You should begin receiving the information you requested shortly. You also now have access to all premium content on

Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.

In order to get the best possible experience using our website, we recommend that you upgrade to a newer version or a different web browser. Links to supported web browsers can be found below:

Internet Explorer

It looks like you are running Internet Explorer in Compatibility View. This site will only work if you turn this view off. Use the browser Tools menu to change your settings.