EyeMed Vision Care launched a new brand look and messaging for its member constituents in early 2011, and the existing member website did not conform to the new standards. This left one of EyeMed’s key member-facing resources looking old and inconsistent with the new brand approach.
In addition to the branding disparity, member website user experience research showed that the website was not providing an optimal user experience.
Mower worked closely with EyeMed’s ebusiness, marketing, systems planning and IT disciplines to develop a design and content update solution that would incorporate the new brand look while also providing a better user experience on the site. Due to limited internal IT resources, the update was successfully completed within the existing EyeMed member website platform and content management system.
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