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WestRock: Awareness Campaign

WestRock: EnShield® Natural Kraft

WestRock’s EnShield® Natural Kraft was big sustainability news for the foodservice industry. The product’s exceptional grease and leak protection without the use of poly-coatings improved compostability and offered an important sustainable alternative for foodservice brands keen on maximizing sustainability initiatives.

WestRock tasked Mower with bringing this important product launch to life. Mower developed a wide range of tactics to tell EnShield® Natural Kraft’s important sustainability story, from three-dimensional collateral with samples to sales materials and digital marketing efforts. The EnShield promotional packet of materials won an Excellence award during the annual North American Paperboard Packaging Competition.

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