When Dresser-Rand sold its 1,000th DATUM® compressor, the company wanted to show why DATUM is the leading compressor technology in the industry and explain the main reasons for its success. Dresser-Rand also wanted to highlight the evolution of the product line and how its versatile design meets the individual needs of its clients all across the world.
Mower recommended the creation of a video with a case study strategy. The video was shown with favorable feedback at its booth and during a press conference at the Offshore Technology Conference in Houston. In advance of the announcement, a DATUM product line microsite was developed to maximize visibility of the video. Thanks to significant media coverage and a newly created DATUM ad, thousands of unique visitors were driven to the microsite to learn more.
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