Energy & Sustainability

Toggle Menu

<< Back to Work

Siemens: Product Launch

Rolling out the Siemens’ E-Series 2 MW Engine

Siemens asked Mower for guidance with the product launch of its new E-series 2 MW engine, a new category of engine size within the company’s portfolio. Mower recommended a “teaser” video be shown at a private event for top customers during POWER-GEN International in December 2016, followed by the official launch of the 2 MW engine in spring 2017 at a Siemens facility in Spain. The highlight at the launch event was a video Mower developed that showcased the engine’s best-in-class features in a style reminiscent of luxury car advertising. Mower also developed a full suite of launch materials, including an ad, brochure, one-sheet handout, and a PowerPoint presentation for individual one-on-one client meetings. The launch events were well attended, generated considerable buzz and excitement for the launch across the industry, and received universally positive feedback.

Thank you for your submission, someone from Mower will contact you shortly. You also now have access to all premium content on mower.com.

Thank you for your interest in Mower insights and emails. You should begin receiving the information you requested shortly. You also now have access to all premium content on mower.com

Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.

In order to get the best possible experience using our website, we recommend that you upgrade to a newer version or a different web browser. Links to supported web browsers can be found below:

Chrome
Firefox
Safari
Internet Explorer

It looks like you are running Internet Explorer in Compatibility View. This site will only work if you turn this view off. Use the browser Tools menu to change your settings.