Mitsubishi Hitachi Power Systems presented Mower with a challenge to help them garner increased attention and booth traffic at the POWER-GEN International trade show. MHPS wanted utilities, independent power producers, municipal system operators and others attending the show to recognize a change in power was taking place. Mower designed the booth to surprise and engage show attendees with the MHPS Revolutionary Energy Bar. Housed inside a gas turbine, the experience included an opportunity for attendees to recharge during a long day at PGI with an oxygen bar, energy gummies and “electric” beer. Display kiosks delivered on the theme with newsworthy information about MHPS products and services. The result was a busy booth filled with customers and prospects throughout the show.
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