Energy & Sustainability

Toggle Menu

<< Back to Work
FirstEnergy: Brand Awareness Campaign

Putting others first feels good.

“18% increase in brand perception”

FirstEnergy asked Mower to develop a campaign that captured their commitment to customers, and all the ways they are demonstrating that commitment through investments in the people they serve. Mower created the You First campaign — a platform built from data-driven insights into the needs and wants of FirstEnergy’s customers, and deployed through a mix of broadcast, outdoor and digital media. The You First campaign led to an 18% improvement in brand perception of FirstEnergy’s operating companies, along with double-digit growth in perception of the company as innovative, as well as committed to clean energy and finding new ways to help their customers.

Thank you for your submission, someone from Mower will contact you shortly. You also now have access to all premium content on

Thank you for your interest in Mower insights and emails. You should begin receiving the information you requested shortly. You also now have access to all premium content on

Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.

In order to get the best possible experience using our website, we recommend that you upgrade to a newer version or a different web browser. Links to supported web browsers can be found below:

Internet Explorer

It looks like you are running Internet Explorer in Compatibility View. This site will only work if you turn this view off. Use the browser Tools menu to change your settings.