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FirstEnergy: Brand Awareness Campaign

Putting others first feels good.

“18% increase in brand perception”

FirstEnergy asked Mower to develop a campaign that captured their commitment to customers, and all the ways they are demonstrating that commitment through investments in the people they serve. Mower created the You First campaign — a platform built from data-driven insights into the needs and wants of FirstEnergy’s customers, and deployed through a mix of broadcast, outdoor and digital media. The You First campaign led to an 18% improvement in brand perception of FirstEnergy’s operating companies, along with double-digit growth in perception of the company as innovative, as well as committed to clean energy and finding new ways to help their customers.

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