Energy & Sustainability

Toggle Menu

<< Back to Work
Ocean Thermal Energy Corporation: Brand Awareness Campaign

Marketing an industry to launch a company

A startup company, Ocean Thermal Energy Corporation (OTE Corp.), had big ambitions to sell its viable clean-energy solution, called ocean thermal energy conversion (OTEC), and needed to gain media attention and reach influencers and investor communities. They turned to Mower to help increase awareness.

In response, Mower created The On Project — an information hub where individuals who cared about the environment, business growth in impoverished nations and humanitarian causes could learn about the benefits of OTEC, including 24/7 renewable energy, economic opportunity and clean, potable water. TheOnProject.org became the vehicle for starting and nurturing conversations about renewable energy and clean water, which often related to OTEC. Targeted social media tactics and commenting on news sites drove traffic to TheOnProject.org and ultimately to the OTE Corp. website.

OTE Corp. experienced a 300% increase in website visitors. 36% of traffic to the corporate site came from search. Within six months, OTE Corp. signed a Memorandum of Understanding with the Bahamas Electricity Corporation and an Energy Services Agreement with the massive BahaMar resort in the Bahamas. Within months of this, the company was meeting with potential customers in the Cayman Islands and nations in East Africa, the Pacific Rim and the Caribbean.

Thank you for your submission, someone from Mower will contact you shortly. You also now have access to all premium content on mower.com.

Thank you for your interest in Mower insights and emails. You should begin receiving the information you requested shortly. You also now have access to all premium content on mower.com

Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.

In order to get the best possible experience using our website, we recommend that you upgrade to a newer version or a different web browser. Links to supported web browsers can be found below:

Chrome
Firefox
Safari
Internet Explorer

It looks like you are running Internet Explorer in Compatibility View. This site will only work if you turn this view off. Use the browser Tools menu to change your settings.