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National Grid: Commercial Energy Efficiency Campaign

Helping businesses see the “possibilities” in energy upgrades

National Grid is more than just a utility provider. They are a dedicated energy partner, and what many commercial customers don’t realize is that they can be a trusted advisor to empower a better future for their business. While this sounds like a lofty aspiration, the proof is in the possibilities.

Commercial customers of all kinds have limited capital and competing priorities over energy-efficient upgrades. Most are aware of energy efficiency and National Grid’s offerings, in a broad sense. If they’ve done a lighting upgrade, they think they’ve done it all.

We created the “See More Possibilities” campaign to transform that perception and highlight the incentives and programs National Grid offers that not only save energy and money but allow customers to focus on what matters to them most and turn their dreams—whatever they may be—into reality.

Mower launched an integrated campaign including digital, social, print, CTV/OTT, earned media and trade events that span all commercial segments, including small business owners, multifamily property managers and large facility decision-makers.

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