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Sensus: Brand Look and Feel

Helping a manufacturer reach farther

Situation

Sensus, a 100-year-old global manufacturer, is at a turning point. It’s ready to shed its legacy as a “meter maker” and pivot toward a more solution-oriented offering that has greater impact on the community at large. Sensus has the right people, products and processes in place; however, its challenge is to shift perceptions among public service providers that Sensus is more than just meter boxes. It’s an intelligent infrastructure solutions provider that empowers utilities and municipalities to improve the quality of life in the communities they serve.

Insight

Utility and municipality leaders are facing a great deal of change. Distribution infrastructure is aging while the demand is growing. Technology is expanding, offering new ways to increase operational efficiency, yet the choices are wide-ranging and complex. Utilities are evaluating the cost to invest in new enterprise systems while evaluating outsourcing as well. Big demands and limited resources are pushing public service providers to seek consultative partners who can add value to the decision-making process. They need an ally in their corner who can help them be more efficient as an organization and more effective as a community service provider.

Solution

Sensus now has a new focus. A new promise to help public service providers reach their potential through technology and insights that enhance their capabilities as never before. EMA is helping bring this to life via a new look and feel that spans both online and offline communications. It starts with a new visual identity system that encompasses advertising, trade shows, collateral, iconography, a new corporate website and more. There is a bold, optimistic energy that permeates the work. A confidence rooted in partnership that suggests when we reach together, we’ll all go farther.

Results

The new brand look and feel is being launched in phases to accommodate key trade shows and product support. Initial feedback from show attendees, employees and partners is overwhelmingly positive. The new approach is creating pride and ownership of the brand while also becoming a catalyst for deeper conversations with customers who seek holistic infrastructure solutions.

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