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Noble Environmental Power: Community Outreach

Clearing the air about wind energy

Situation

Noble Environmental Power’s attempts to develop renewable energy wind parks in New York State’s northern counties were stymied by vocal opponents who were dominating community meetings, flooding the news media with false assertions and controlling the public debate. As a result, Noble could not communicate wind energy’s benefits and risked failure.

Insight and Solution

Mower’s coordinated public affairs campaign helped alleviate a community’s concerns about a proposed wind farm by communicating the true benefits of this clean, renewable power source from the ground up.

Mower became deeply involved — attending community meetings, identifying target audiences, studying the issues and research, quizzing Noble’s leadership on opposition assertions, evaluating the strength of the competing arguments, and supervising polling to identify the public’s true feelings.

Mower worked with Noble to create a full range of communications tools, including its corporate website, news releases, direct mail, lawn signs, car magnets, newspaper and radio advertising, tradeshow displays and more.

Results

In the end, Noble received all the necessary state and local permits and has completed construction of approximately 160 wind turbines in three towns in Clinton County, N.Y.

[Edited from http://www.mowerpr.com/public-affairs/cases-clients/clearing-the-air-about-wind-energy/]

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