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Inform and Influence at Your Next Public Meeting

Developers, utility companies, project sponsors, and government entities are often faced with the challenge of sharing plans for their next project with the community, or communities, that will host them. One of the many methods used to share that information is a public meeting. While the concept may seem simple, the execution can be challenging, […]

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Use These Steps to Clearly Site Your Next Facility

Siting a new facility is a difficult task, especially in the energy space. Whether the project is a renewable generation facility, a transmission project or one focused on energy storage, it is bound to touch on issues people feel passionate about. Proposing a new facility often pits the locality where the power will be created […]

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Utilities and New Revenue Streams: How to Roll It Out

You are a believer in the concept of selling nontraditional products and services to your utility customers and may have even helped to sell the idea internally to your top stakeholders. But now how do you make it happen when the concept is still seen as mostly foreign? Even with C-suite executives on board, there […]

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Maximizing Visibility of Your New Product

Innovation is the lifeblood and key to success for any business. After all, new products are developed and launched specifically to solve a challenge in the marketplace and meet the desired needs of customers. The problem is that approximately 65 to 95 percent of the 30,000 new products launched annually fail in the marketplace, according […]

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Customer Service in the Energy Sector: Be the Heart, Not the Cart

Utilities are learning how to build relationships with their customers after decades of one-way interaction. It used to be, you send the bill, you push out the power. If there’s a problem, you fix it, then you send the bill again and push out the power. Things were simple as long the lights came on. […]

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Utilities: To Generate New Revenue, You Need a New Approach

It’s not news: utilities are in a transformation to determine what value they can bring to customers beyond power — but what that value is might be news to their customers. If you’re a utility that’s been expanding your products and services into areas “outside the outlet,” chances are your customers have no idea. In […]

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Success Planning: The Key for Utilities and Energy Developers to Market with Measurable Results

Ensuring the success of a utility company’s initiatives for outreach to its various stakeholders means working hard to build a marketing plan that yields measurable results. This means taking an approach that looks at the bigger picture and defines what steps need to be taken to achieve success. No matter what an energy developer’s business […]

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Utilities and the Great Communication Challenge

You’ve heard it before — the customer is always right. Across many industries, the golden rule for pleasing customers is ensuring they feel well cared for. It’s one of the ways many businesses ensure the loyalty (and advocacy) of those customers to their brand and keep them coming back for more. Historically, the utility industry […]

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Utilities and Tax Reform: Communication is Key

Utilities are not always the most popular businesses with consumers. Rising rates, service interruptions and perception of poor customer service make it challenging to maintain a positive reputation and strong relationships. The best way to combat this problem is active and open communication that builds personal connections, increasing trust and loyalty over time. The most […]

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The Time is Right for Authenticity

The actions of the current White House administration leave many with questions. Early on, the EPA had been frozen. Then came the executive order to “remove the requirement that federal officials consider the impact of climate change when making decisions.” Most recently, the United States has pulled out of the Paris climate accords. And there has […]

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