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Six Rules for Utilities Navigating the Looming Collections Communications Challenge

Utilities face a public relations nightmare. At the start of the pandemic quarantine, many did not shut off customers with overdue bills. Some companies did this voluntarily. Others were prohibited by state governors. But now, we’re entering a new phase. Utilities report as many as 40 percent of their customers are behind on payments. In […]

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10 Ways Our Success Plan Helps Energy Marketers Do More With Less

What started as a promising and progressive year for many energy companies has quickly shifted to a year of unknowns and uncertainties. Companies are forced to walk a finer line with their finances while being expected to do more than ever for their customers. It’s clear that we are in unprecedented times and that business […]

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Green is the New Well

As utilities continue to transform from power companies to energy advisors, their products and services are becoming increasingly more relevant to the way people think and feel within their homes. While the traditional party line on energy efficiency in the home is centered on saving money (still the leading driver for consumers), there’s an opportunity […]

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From the Board Room to the Living Room: How Corporate Sustainability Programs Can Influence Personal Wellness in Your Workforce

Corporate sustainability programs have become commonplace as businesses across all industries have adopted and implemented ways to cut down carbon emissions, reduce energy costs and encourage their employees to take part in more responsible behaviors. While these programs help bolster company reputations and lead to a better bottom line, the benefits of corporate sustainability are […]

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The Evolution of the Customer Experience

Takeaways from the 2019 EMACS Customer Experience Conference If you attended the EMACS Customer Experience Conference this year, you were treated to insight from professionals in the utility sector stemming from a combination of real-life experience, technical expertise and forward-thinking strategies related to improving the customer experience. If you skimmed the titles of the 30 sessions […]

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Inform and Influence at Your Next Public Meeting

Developers, utility companies, project sponsors, and government entities are often faced with the challenge of sharing plans for their next project with the community, or communities, that will host them. One of the many methods used to share that information is a public meeting. While the concept may seem simple, the execution can be challenging, […]

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Use These Steps to Clearly Site Your Next Facility

Siting a new facility is a difficult task, especially in the energy space. Whether the project is a renewable generation facility, a transmission project or one focused on energy storage, it is bound to touch on issues people feel passionate about. Proposing a new facility often pits the locality where the power will be created […]

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Utilities and New Revenue Streams: How to Roll It Out

You are a believer in the concept of selling nontraditional products and services to your utility customers and may have even helped to sell the idea internally to your top stakeholders. But now how do you make it happen when the concept is still seen as mostly foreign? Even with C-suite executives on board, there […]

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Maximizing Visibility of Your New Product

Innovation is the lifeblood and key to success for any business. After all, new products are developed and launched specifically to solve a challenge in the marketplace and meet the desired needs of customers. The problem is that approximately 65 to 95 percent of the 30,000 new products launched annually fail in the marketplace, according […]

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Customer Service in the Energy Sector: Be the Heart, Not the Cart

Utilities are learning how to build relationships with their customers after decades of one-way interaction. It used to be, you send the bill, you push out the power. If there’s a problem, you fix it, then you send the bill again and push out the power. Things were simple as long the lights came on. […]

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