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Are You In On Home Wellness?

The home has a major role in health and well-being. Help your customers optimize their living environment by focusing the conversation on wellness. In its 2018 research report, “Build Well to Live Well,” the Global Wellness Institute (GWI) lays out a timeline of movements that paved the way for the future of “building better places […]

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Utilities and New Revenue Streams: How to Roll It Out

You are a believer in the concept of selling nontraditional products and services to your utility customers and may have even helped to sell the idea internally to your top stakeholders. But now how do you make it happen when the concept is still seen as mostly foreign? Even with C-suite executives on board, there […]

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Three Ways Energy Efficiency Increases Wellness

Sustainability isn’t just good for the wallet, it’s good for overall well-being We are well versed in the ways energy efficiency impacts budgets. Whether we’re talking about the home environment or commercial buildings, it has been proven that using less energy leads to saving more money. When LEED came on the scene in 2000, it […]

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Marketing Smart Meters in a Modern World

Smart meters are becoming mainstream in modern American. The Institute for Electric Innovation reports that more than 30 electric companies across the country have fully deployed smart meters across their service areas, and that by 2020 there will be 90 million smart meters installed in the United States. As Patty Durand, president and CEO of […]

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Solar Growth without Subsidies — Count on It

My hunch is that solar installations will continue to grow in the United States, even as the new administration begins to implement new policies. From what I’m reading, there are three key findings that support this: 1.   Solar prices continue to fall. From 1988 through 2015, median installed prices declined by 6% to 12% […]

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New eBook: The User-Friendly Utility

Let’s be honest, energy customers are more likely to see their utility as a necessary evil rather than a warm, caring “brand.” But that perception is changing in the increasingly complex and competitive world of energy consumption. This eBook takes the pulse of the transforming utility landscape, and shares some examples of utilities that nurtured […]

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New eBook: Evolution of the Early Adopter

At EMA’s Energy + Sustainability group we’re all about uncovering and leveraging insights that can help spark a connection with your brand. Our green marketing expertise spans the entire spectrum — from identifying what motivates homeowners to embrace sustainable practices, to demonstrating the true ROI of energy efficiency to CEOs. We also know the early […]

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Accelerating Consideration for Hybrid and Electric Vehicles with Friendship

Automakers face a tough battle in the U.S. hybrid and electric car market in the near term, according to data from a February 2016 Mintel Group report. Falling fuel prices lead more and more buyers to larger conventional vehicles like SUVs, crossovers and trucks. That, combined with limited vehicle range, long recharging times and too […]

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Step Aside Surveys — Utilities Now Have a Better Way to Understand Consumers

Mintel recently released their annual roundup of consumer trends for 2015, and, not shockingly, “wearable tech” was part of the #bigconversation. While this particular trend has more play with consumers looking to monitor their health, EnergyBiz provided a different angle on how wearable tech might help companies — specifically in the energy sector — monitor […]

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Engineers: The Next Energy-Efficiency Experts?

In its 2015 “Pulse of Engineering” report, IHS Engineering360 shared quite a few stats that suggest engineers are becoming more environmentally conscious than ever before. This is great news for the industry, as the greatest ROIs and success stories in sustainability often come from projects that address it early on in the planning and design process […]

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